《跨境电商实用英语》涵盖跨境电商概述、跨境电商平台介绍、跨境电商售前服务、售中服务和售后服务等内容。全书由五个单元组成,每个单元细又分成若干章节,从Warming-up、Passage Reading、Real Case Analysis、Mini-Project等方面深入解读语言点和知识点。结合丰富的案例、真实的语料、多样化的学习资源,满足学习者的不同需求,打造具有较高英语应用能力的跨境电商专业人才。

Cross-border E-commerce refers to the international business activity that transaction subjects in different countries electronize the traditional trade in terms of exhibition, negotiation and transaction through the means of e-commerce, and deliver products through cross-border logistics or international warehousing services to complete the transaction.
In terms of business model, Cross-border E-commerce can be divided into cross-border Retailer E-commerce (B2C and C2C) and Cross-border B2B E-commerce. Cross-border B2B E-commerce not only includes online transactions through cross-border trading platform, but also includes the off-line transaction resulting from on-line activities. In terms of customs area, Cross-border E-commerce can be divided into export Cross-border E-commerce and import Cross-border E-commerce.
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Unit 1 Overview of Cross-border E-commerce
Chapter 1 Concept and Characteristics of Cross - border E-commerce
Chapter 2 The Significance of Cross-border E-commerce
Chapter 3 Cross - border E-commerce Development in China
Chapter 4 Customer Service of Cross - border E-commerce

Unit 2 Introduction to Main Cross-border E-commerce Platforms
Chapter 1 Alibaba.com
Chapter 2 AliExpress
Chapter 3 Amazon Platform(B2B)
Chapter 4 Amazon Platform (B2C)
Chapter 5 DHgate
Chapter 6 E-commerce Platforms in Different Countries

Unit 3 Pre-sale Services of Cross-border E-commerce
Chapter 1 Store Description
Chapter 2 Title Description
Chapter 3 Product Description
Chapter 4 Platform-inside Marketing
Chapter 5 SNS Marketing
Chapter 6 SEO/SEM

Unit 4 On-sale Services of Cross-border E-commerce
Chapter 1 Product Information Inquiry
Chapter 2 Payment
Chapter 3 Price Negotiation
Chapter 4 Product packaging
Chapter 5 Shipment and Delivery

Unit 5 After-sales Services of Cross-border E-commerce
Chapter 1 Disputes and Complaints
Chapter 2 Comments on Product/Service
Chapter 3 Customer Maintenance
Chapter 4 Consumer Habits and Characteristics of Major Countries (I)
Chapter 5 Consumer Habits and Characteristics of Major Countries (II)

Appendices
Appendix I Products Catalogues
商品分类名称中英文对照
Appendix II The Introduction to the Countries that the Belt and Road Initiative Involves
“一带一路”沿线**介绍

参考文献