《国际商务英语函电(第四版)》特点: 1.突出实用性和实战技能 本教材以国际商务活动为**,展示如何处理实际交易环节中出现的各类问题,引进企业实际工作案例,以箱包为主题产品,基于工作导向,内容涵盖了确立业务关系、询盘、报盘与还盘、包装与装运、下订单与签订合同、付款、产品纠纷处理等细节。让学生“在看中学”,深刻体会并掌握具体工作环节中所要求的知识和技能,之后结合实训练习,让学生“在做中学”,有效地将知识转化为专业性的技能技巧。 2.进一步凝练语言,体现商务信函语言的简洁和准确性 对课文的语言进一步凝练,对部分表达法进行去繁从简,使其明了顺畅。符合快节奏时代信息处理的**性与简约性。 3.进一步丰富练习题型,提高学生的学习兴趣 出于难度和课堂可操作性考虑,本次修订时删除和替换了部分练习,进一步丰富了练习题型,以提高学生的学习兴趣。 4.教材配套资料更丰富 多媒体教学光盘内容更丰富,包括背景知识介绍、课文知识点讲解、翻译、练习答案、课后补充等,有利于教师组织课堂教学。

Chapter Ⅰ Layout and Transmission of a Business Letter Composition ofa Business Letter商务信函的构成 Layout ofa Business Letter商务信函的格式 Envelope Addressing信封的写法 E-mail电子邮件 Professional Advice ChapterⅡ Establishment of Business Relations Lesson One Attempt to Establish Business Relations with the Buyer Lesson TwoOn-line Promotional Letter Lesson ThreeRequest for Credit Information (A)Importer Writes to Exporter (B)AReply to the Above Additional Specimens Sample 1 Contacting the Clients after Meeting in the Fair联系展会见过面的 客户 Sample 2 Contacting the Past Buyer与过去有业务关系的买家联络 Sample 3 Selling More to a Regular Buyer向长期合作买家推销新产品 Sample 4 Credit Enquiry信用调查 Skill Training for the Establishment of Business Relations Useful Expressions for ChapterⅡ ProfessionalAdvice Chapter Ⅲ Enquiries and Replies Lesson Four(A)A General Enquiry (B)AReply to the Above Lesson Five A Specific Enquiry Additional Specimens Sample 1 Ready to Offer a Sample, but Require Payment for Shipping 提供样品,但运费对方支付 Sample 2 Declining a Buyer's Request拒绝买家的要求 Sample 3 Refusing to Send the Full Range of Samples拒绝寄送全套样品 Skill Training for Enquiries and Replies Useful Expressions for Chapter Ⅲ Professional Advice Chapter Ⅳ Offers, Counter-Offers and Counter-Counter Offers Lesson Six A Non-Firm Offer Lesson Seven A Counter-Offer Lesson Eight A Counter-Counter Offer Additional Specimens Sample 1 A Firm Offer卖方报实盘 Sample 2 Explaining the Price Increase when Making an Offer to an Old Customer 报价给老客户时说明涨价原因 Sample 3 Making a Counter-Offer on Reduction of Minimum Quantity买方还盘要求降低起订量 Sample 4 Making a Counter-Offer on Delivery Date买方要求提前交货 Sample 5 Refusing a Counter-Offer拒绝还盘 Skill Training for Offers, Counter-Offers and Counter-Counter Offers Useful Expressions for Chapter Ⅳ Professional Advice Chapter Ⅴ Conclusion of Business Lesson Nine Placing an Order Lesson Ten(A)Sending a Contract (B)Sending a Copy of Contract with Countersignature Lesson Eleven(A)Placing a Repeat Order (B)Declining a Repeat Order Additional Specimens Sample l How to Deal with the Changing of Orders如何处理订单变更 Sample 2 Not Being Able to Supply the Whole Lot不能全数供货 Sample 3 Canceling the Order取消订单 Skill Training for Conclusion of Business Useful Expressions for Chapter V Professional Advice Chapter Ⅵ Payment Lesson Twelve(A)Asking for D/P (B)Declining D/P Lesson Thirteen(A)Modifying Terms of Payment (B)Agreeing to the Above Proposal …… Chapter Ⅶ Establishment of L/C and Amendment Chapter Ⅷ Packing Chapter Ⅸ Shipment Chapter Ⅹ Insurance Chapter Ⅺ Complaints and Claims Chapter Ⅻ Agency Appendixes References