该教材主要针对高职高专国际贸易实务、商务英语、应用英语及相关专业而设计,以“工学结合、能力本位”的职业教育理念为指导,力求解决高职高专商科类专业学生在职场环境下的英语应用能力。 为了更好地实践工学结合和任务导向的教改特点,本教材的布局上采用分场景的思路安排教材内容,主要篇幅都是以实际工作场景为背景,为学生模拟真实的工作场景下的语言技能与沟通技巧,使学生在巩固语言的基础上,提高将来在工作中的沟通和适应能力。场景涉及到模拟商务谈判、模拟交易会、模拟国际会议、新闻发布会、模拟商务旅行、翻译、文秘事务、涉外导游流程等。

Unit One Greetings and Introductions
Ⅰ Learning Objectives
In this unit, you will be able to learn greetings and introductions. Under
these terminal learning objectives, you will learn the following tasks. At the end of this unit, you will be able to know:
1. basic greetings in English;
2. greetings before a conversation;
3. greetings in the classroom;
4. greetings in business;
5. greetings at a party or social event;
6. how to address people in English.
II Background Knowledge
1. Basic Greetings in English
Greeting (noun): saying hello; a polite word of welcome
Greet (verb): to say hello; to welcome somebody
(The opposite of greeting is farewell—saying goodbye.)
There are many ways to say “hello” in English. Sometimes you say a quick
“hello” as you are passing somebody. At other times a greeting leads to a
conversation. Friends and family members greet each other in a casual way. Business greetings are more formal.
It is polite to greet a person you know. However, you don't always have time to stop and have a conversation. Just remember to smile as you say hello. A small wave is also polite. Sometimes you pass the same person a second time on the same day. You can say "hello again" or just smile.
Tips:
? Slow down to greet someone you know. You don't have to stop what you are
doing (walking, working, and shopping).
? Say an appropriate form of hello.
? Smile and wave.
Useful Phrases:
? Hello.
? Hi.
? Hey!
? Good morning.
? What's up?
? How've you been?
? How's it going?
? What's going on?
? What's new?
? What's happening?

Unit One Greetings and Introductions Unit Two Small Talks Unit Three Telephoning Unit Four Meetings in English Unit Five Business Presentations Unit Six Negotiations Unit Seven Signing a Contract Unit Eight Recruitment and Selection Unit Nine Marketing Unit Ten International Business Travel 参考文献