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实用物流英语

  • 作者:王淑花 潘爱琳
  • 出版社:首都经济贸易大学出版社
  • ISBN:9787563834648
  • 出版日期:2023年03月01日
  • 页数:204
  • 定价:¥46.00
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    内容提要
    本书是在物流英语慕课基础上设计的教材。慕课呈现主要知识点,可供学生课前预习;教师可使用本教材开展课堂教学和课后延伸教学。内容设计既考虑物流从业人员的真实工作情境,又兼顾语言能力的提升,体现了实用性,对学生走向未来的国际化物流职场有直接的帮助,可作为高等学校物流专业、商务英语专业及其他相关专业的教学用书,也可作为物流从业人员提高英语水平的参考书。本教材具有两个鲜明特色:**,紧扣物流从业人员的职场需求,以英语语言运用能力的提升为核心,模拟工作过程设计学习情境,培养学生的职场英语沟通能力。第二,教材编写秉承“以学习者为**”“思政为本、应用导向”的理念,充分体现学生的主体地位,同时也将学生的品德发展和能力发展融为一体,以为**培养兼备国际视野和爱国情怀的物流从业者为目标。
    目录
    Chapter 1 Logistics .Preview: The Nature and Historical Development of Logistics …………………1 .In-class Activities: Daily Communication and E-mail Writing ………………10 .After-class Activities: Conduct a Case Study …………………………………15 .Vocational Skills: Key Elements of a Presentation ……………………………16 Chapter 2 Warehouse Management .Preview: The History and Practices of Warehousing …………………………18 .In-class Activities: Receiving Calls and Apology Letter Writing ……………25 .After-class Activities: Share Your Predictions ………………………………28 .Vocational Skills: Context in Presentation ……………………………………29 Chapter 3 Inventory .Preview: The Signi.cance of Inventory Management ………………………30 .In-class Activities: Oral Report and Brie.ng Writing ………………………39 .After-class Activities: Create Your Brie.ng …………………………………44 .Vocational Skills: Becoming a Successful Presenter …………………………45 Chapter 4 Transportation Management .Preview: Transportation Modes and Technologies ……………………………47 .In-class Activities: Negotiation on Shipment and Sales Letter Writing ………55 .After-class Activities: Share Your Strategies …………………………………59 .Vocational Skills: Keep Your Audience Engaged ……………………………60 Chapter 5 Packaging .Preview: The De.nition and Function of Packaging …………………………62 .In-class Activities: Create Your Advertisement ………………………………69 .After-class Activities: Share Your Design ……………………………………73 .Vocational Skills: Verbal Message in a Presentation …………………………75 Chapter 6 Distribution .Preview: Smart Choice of Distribution ………………………………………80 .In-class Activities: Parcel Tracking and Report Writing ……………………91 .After-class Activities: Share Your Solution ……………………………………95 .Vocational Skills: Non-verbal Message in Presentations ……………………96 Chapter 7 Procurement .Preview: Procurement Process and History …………………………………98 .In-class Activities: Placing Orders and Memo Writing ………………………106 .After-class Activities: Justify Yourself …………………………………………110 .Vocational Skills:Dressing in Presentation …………………………………111 Chapter 8 Supply Chain Management .Preview: Signi.cance of E.ective Supply Chain Management ………………113 .In-class Activities: Receiving the Supplier and Complaint Letter Writing …121 .After-class Activities: Conduct a Research ……………………………………126 .Vocational Skill: Methods to Deliver a Presentation …………………………127 Chapter 9 Logistics Information System .Preview: New Technologies in the Logistics Industry ………………………129 .In-class Activities: Talking about Bills of Lading and Creation of Commercial Invoice ………………………………………………138 .After-class Activities: Make Interpretations …………………………………143 .Vocational Skill: Factors In.uencing the E.ectiveness of a Presentation ……145 Chapter 10 Customer Service .Preview: De.nition and Strategies ……………………………………………147 .In-class Activities: Customer Communication and Follow-up Letter Writing …………………………………………………………………154 .After-class Activities: Create Your Own De.nition …………………………158 .Vocational Skills: Visual Aids in Presentation ………………………………159 Chapter 11 International Logistics .Preview: De.nition, Function and Trends ……………………………………160 .In-class Activities: Dealing with International Warehousing and Freight ……168 .After-class Activities: Make Comparisons ……………………………………173 .Vocational Skills: Interaction with the Audience as an Expert ………………175 Chapter 12 Third-Party Logistics & Reverse Logistics .Preview: De.nitions and Functions …………………………………………176 .In-class Activities: Meeting Discussion and Contract Writing ………………186 .After-class Activities: Find the Preferences ……………………………………192 .Vocational Skills: Ways to Make Your Presentation More Interactive ………193

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